Every week I bring you the latest SEO News. This week’s stories are about changes to Google’s search app, Link Equity, Pillar pages and Witty response to negative feedback.
Google Search App to Suggest Related Content
Suggestions will appear underneath the navigation buttons in Google’s iOS app. You can ‘pull up’ the suggestions with the swipe of a finger and tap on a new story to navigate to a new page.1
Matt Southern shared this breaking news on the Search Engine Journal this week. It’s all about a new feature from Google on Google’s iOS app that gives you easy access to related search items. Head on over to search engine journal to see this in action as they have a handy GIF on their site.
Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday
I think this makes intuitive sense to all of us who have understood the concept of PageRank over the years. Basically, if a page accrues many links, especially from other important pages, that page’s ability to pass its link equity to other pages, to give a boost in ranking ability is stronger than if a page is very poorly linked to or not linked to at all.2
Manipulating link juice has been the aim of SEO’s since Google released their Page Rank patent. In this white board Friday, Rand explains in great ddetail how to best distribute link juice for both small and large sites. It’s a detailed read that will interest analytical SEO’s!
How to Create a Pillar Page
These unique blog posts or site pages are comprehensive guides to a particular topic you’re trying to rank for in search. So, where you might have 20 different blog posts about different aspects of using Instagram in your marketing, a pillar page is an overview guide to all aspects of a particular topic. Then, all of the different blog posts about different aspects of Instagram marketing link back to the pillar page to show readers a route to learn everything they need to know.3
Pillar pages are another stalwart of good SEO and Sophia goes into great detail about what a pillar page is and how to structure one. This is an important topic and if you’ve never heard of pillar pages then this is a must read as pillar pages should be the cornerstone of all SEO work (in my opinion).
7 Witty Ways to Respond to Negative Feedback on Your Content
Responding to negative feedback is one of the best ways to showcase your brand’s personality. All you need is a little creativity, honesty, and a solid grasp of the facts. It’s known as wit – the ability to think quickly, often associated with humor.4
Negative feedback on a blog post I’ve written – no way! In this witty article, Brain explains what you must and mustn’t do when you get negative feedback on one of your blog posts. What shut up you idiot doesn’t cut it???
Well that’s it for SEO news this week. Hope you have a great week and if you want to reach out for SEO Perth prices please contact me here.
- Google Search App to Suggest Related Content, Search Engine Journal, https://www.searchenginejournal.com/google-search-app-suggest-related-content/215243/, Matt Southern, 20/09/2017
- Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday, Moz, https://moz.com/blog/harnessing-link-equity, Rand Fishkin, 15/09/2017
- How to Create a Pillar Page, HubSpot, https://blog.hubspot.com/marketing/how-to-create-a-pillar-page, Sophia Bernazzani, 19/09/2017
- 7 Witty Ways to Respond to Negative Feedback on Your Content, Content Marketing Institute, http://contentmarketinginstitute.com/2017/09/witty-negative-feedback-content/, Brian Appleton, 11/09/2017