Every week I bring you the latest SEO News. This week’s stories are about Disavowing links, Topic Clusters, Updates to the Moz Crawler and another Link Study.
38% of SEOs Never Disavow Links [POLL]
According to a survey sent out to Search Engine Journal’s Twitter audience, 38 percent said they never disavow links. Of the remaining respondents, 26 percent say they disavow quarterly, 18 percent state they do it monthly, and 18 percent declare they only do it yearly.
This is an intriguing poll shared by Angel on the search engine journal blog. Many of the SEO’s in the networks I’m in say they never disavow links as it does nothing to change rankings. So I guess this is a hotly debated topic amongst SEO’s – what’s your view?1
How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model
Topic clusters are a way to organize a site infrastructure so content about a particular topic is grouped together — and anchored by a pillar page (more on that next).
This is an interesting technical article written by Sophia on the hub spot blog. Sophia describes the old way hub spot would write content – basically find the keywords they wanted to rank for and then create content for these keywords vs the new way. The new way is about creating clusters of content that links to a pillar page. Many SEO’s have confirmed this is a great strategy to build topical relevance. Thoughts?2
Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl! – Moz
While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback and our own ever-growing wish lists, we’ve recently launched five upgrades to our Site Crawl.
Some SEO’s swear by MOZ, other like Majestic and still others like AHREFS… this announcement from MOZ will be welcomed by MOZ fans… Majestic and AHREFS fans will yawn. So what do you think is the best SEO tool?3
New Google link study shows links are as important as ever for ranking well in search
A new ranking study done by Stone Temple Consulting on the importance of links has just been released. The study shows clearly how links are as powerful as ever for ranking in the Google search results.
Barry Schwarz shared this link study on the search engine land blog this week. I’m not surprised the results are that links are still important for SEO. I personally think links will always be important but Google will get smarter at looking at other signals to tell whether the link is valid. For example, how many times the links gets clicked. What do you think about the future of links for SEO – Will an AI ever be smart enough that links can be discounted entirely?4
Well that’s it for SEO news this week. Hope you have a great week and if you want to reach out for help with your SEO please contact me here.
- 38% of SEOs Never Disavow Links [POLL] – Search Engine Journal, 38% of SEOs Never Disavow Links [POLL], https://www.searchenginejournal.com/38-seos-never-disavow-links-poll/214508/, Angel Ninofranco, 2017-09-12
- How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model, How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model, https://blog.hubspot.com/marketing/editorial-calendar-pillar-cluster, Sophia Bernazzani
- Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl! – Moz, Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl! – Moz, https://moz.com/blog/site-crawl-upgrades
- New Google link study shows links are as important as ever for ranking well in search, New Google link study shows links are as important as ever for ranking well in search, http://searchengineland.com/new-google-link-study-shows-links-important-ever-ranking-well-search-282488, Barry Schwartz, 2017-09-13