Every week I bring you the latest Adwords News. This week’s stories are about the Future of App Ads, Demand Generation Channels, Amazon’s PPC Advertising Channel and Data Driven Attribution.
Universal App Campaigns – Future of App Ads at Google
Join us to learn more about Universal App Campaigns (UAC)! The Google App Ads PMs will share the latest launches and exciting features of UAC, and their vision for the future. Tune in to hear about Machine Learning and how we’re using it in UAC for Actions!
This is a YouTube video on the Adwords official channel that aired on the 13th of September. If you want to know more about Universal App Campaigns then there isn’t a better source than this video – check it out.1
How to use demand generation channels to effectively expand your reach
To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in, and marketers have more (and better) options for demand generation than ever.
Are you looking to scale your advertising? This article on the Search Engine Watch blog gives some interesting options to scale your advertising and reach audiences that are at the very top of the buying funnel. This strategy is for brand leaders that have the resources to connect with their potential customers early.2
The Powerful High-End PPC Tool in Amazon’s Arsenal
Amazon has 20 years of watching shopping patterns and consumer behaviors. Now, multiply that across multiple devices used to make purchases, read, watch, and then share all of that across social media and you have a global powerhouse of predictive buying behavior and shopping patterns.
If you haven’t heard of Amazon Advertising Platform (I certainly hadn’t) then you’re in for a treat. Kristin Palmer tells us all about this new platform on the Clix Marketing blog. This could be an incredibly powerful platform to promote your online store.3
Data Driven Attribution: The Future for PPC?
Wait. What? No one clicks on ads? Are you kidding me? Everyone clicks on ads and I have the data to prove it! Here’s the thing: it’s getting a bit crowded in the marketplace. Facebook ran out of Newsfeed ad space. Google removed sidebar ads. Competition is stiff. And it isn’t because ads are becoming obsolete. Quite the opposite.
This is an interesting article by Lauren Rosner on the PPC Hero Blog. Most Adwords accounts are using the last click method of tracking goals. i.e. the last traffic source gets credit for the conversion. The reality is that there may have been any number of other traffic sources that resulted in the final conversion – an attribution model attempts to measure this…4
Well that’s it for Adwords news this week. Hope you have a great week and if you want to reach out for help with your Adwords Campaigns please contact me here.
- Universal App Campaigns – Future of App Ads at Google – YouTube, Universal App Campaigns – Future of App Ads at Google, https://www.youtube.com/watch?v=Jlmsr4t9jf4, 2017-09-13
- How to use demand generation channels to effectively expand your reach | Search Engine Watch, How to use demand generation channels to effectively expand your reach, https://searchenginewatch.com/2017/09/22/how-to-use-demand-generation-channels-to-effectively-expand-your-reach/
- The Powerful High-End PPC Tool In Amazon’s Arsenal | Clix Marketing PPC Blog, Clix Marketing, http://www.clixmarketing.com/blog/2017/09/26/the-powerful-high-end-ppc-tool-in-amazons-arsenal/, Kristin Palmer, 2017-09-26
- Google Data Driven Attribution And The Future Of PPC | PPC Hero, Data Driven Attribution: The Future for PPC?, http://www.ppchero.com/google-data-driven-attribution-and-the-future-of-ppc/, Lauren Rosner, 2017-09-29