Every week I bring you the latest Adwords News. This week’s stories are about call only ads, common Adwords mistakes, finding a good PPC provider and changes to Gmail Ads.
Supercharge your call-only ads with ad extensions
When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers – on average, calls convert three times better than web clicks.
This was an interesting article on the Google Adwords blog. It’s interesting to see that they have indicated that calls convert 3 times better than clicks. That’s phenomonal – if you haven’t tested call only ads then you should definitely look into whether this will work for your market. This article shows how to get ad extensions working with your call only ads. 1
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)
Choosing the right keyword match types can help you target your ads better so you get higher-quality traffic to your site. Match types are simple to understand, so it’s important to take time to learn about them before you do anything else with your PPC campaigns.
This is a very basic concept for anyone that knows Google Adwords but a very important concept for those that are dipping their feet into Adwords. Personaly I like to setup my Adwords campaigns using broad match modified and then hone into high converting keywords using exact match. I ignore phrase match. Good article for beginners. 2
How to find a good PPC company?
I am looking for a PPC company who can truly help my Adwords campaign. I want them to be able to manage my campaign to maximize my ROI and minimize my cost. However, there are a lot of bad eggs out there claiming to be experts in PPC when they are infact not good and won’t produce significant results. How can I find a truly skilled PPC expert / agency that will deliver real results and will handle a small budget (i’m looking to increase the budget as the business grows).
This was an interesting question posed on Reddit. An agency answered saying that you get what you pay for and they only accept clients that are prepared to pay $1,600 per month. Of-course this is way too expensive for a small business that may only want to spend $1000 per month in total. Small businesses therefore have to learn themselves or work with someone that is prepared to based their fee on performance. Check out my Google Adwords Management page if you’re interested. 3
YOU HEARD IT HERE FIRST: THE EXCLUSIVE GMAIL ADS UPDATES FOR 2017
Gmail Ads is about to roll out some amazing new features on their platform this fall! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until now!
I don’t know a lot about advertising within Gmail and so this news caught my eye. This is a free webiner being held on the 28th of September that promises to share new features for advertising within Gmail. Looks promising. 4
Well that’s it for Adwords news this week. Hope you have a great week and if you want to reach out for help with your Adwords advertising please contact me.
- Supercharge your call-only ads with ad extensions, Adwords Google Blog, https://adwords.googleblog.com/2017/09/supercharge-your-call-only-ads-with-ad.html, 21/09/2017
- Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match), Search Engine Watch, https://searchenginewatch.com/2017/09/20/common-ppc-keyword-mistakes-understanding-broad-match-vs-phrase-match-vs-exact-match/, Amanda DiSilvestro, 20/09/2017
- How to find a good PPC company?, Reddit, https://www.reddit.com/r/PPC/comments/724vd9/how_to_find_a_good_ppc_company/, redz6, 25/09/2017
- YOU HEARD IT HERE FIRST: THE EXCLUSIVE GMAIL ADS UPDATES FOR 2017, PPC Hero, http://www.ppchero.com/you-heard-it-here-first-the-exclusive-gmail-ads-updates-for-2017/, Bonnie Pogorelc, 25/09/2017