Every week I bring you the latest Adwords News. This week’s stories are about ads killing the web, AMP landing pages, advertising for launches and Google’s response to Safari updates.
Google rolling out support for AMP landing page in AdWords search campaigns globally
In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks.
This Adwords news was shared by Ginny Marvin on the Search Engine Land blog. Although AMP pages are ugly (in my opinion), they load almost instantly and that should be good for user experience. Some Adwords advertisers will benefit from this, some won’t but the best Adwords advertisers will test to see which format converts better. What do you think about the ability to use AMP pages and do you think this means AMP will become a ranking factor for SEO?1
How advertisers can score big on the next device launch
We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device.
This is an interesting article shared by Purna Varji on the Search Engine Watch blog. Purna works for Bing ads, who have crunched their data to tell advertisers the best way to advertise for new mobile phone launches. This is obviously very hand information if you’re in the mobile phone market but I think the data will still give insights for other launches. If you’re involved in product launches or events this article should be a good read.2
Ads Are Killing the Web: Are You Part of the Problem?
A plague of bots has brands paying to have their ads clicked by non-humans. Wildly varying “viewability” standards allow ads few humans can view, while other ads make it impossible for humans to see anything but the ad. Programmatic buys fund fake news and hate-speech sites, damaging both society and the brands unwittingly writing the checks. Media-buying agencies take kickbacks. And so on.
Wow this is a passionate article written by Kirk Cheyfitz on the Content Marketing Institute blog! Of interest to me was Kirk pointing out that Facebook and Google are monopolies… and monopolies get to charge premium prices. That’s certainly true for Adwords and I guess Facebook ads will head in the same direction. What are your thoughts on digital monopolies – should they be broken up, curtailed, supervised?3
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. The move has implications for ad performance tracking for Google and others. On Thursday, Google sent an email to AdWords advertisers outlining changes it is making in response to Intelligent Tracking Prevention.
This news from the Search Engine Land blog describes Google’s response to Apple’s Intelligent Tracking Prevention. The crux of this story is that Apple’s change will impact conversion attribution in Google Adwords. Therefore Google are having to developing a new cookie to capture this information. I personally don’t think this will impact Adwords advertisers as I think Google will realise how important this data is to advertisers and ensure there is a workaround. Perhaps there should be a standard that all browsers follow – thoughts?4
Well that’s it for Adwords news this week. Hope you have a great week and if you want to reach out for help with your Adwords Advertising please contact me.
- Google rolling out support for AMP landing page in AdWords search campaigns globally, Google rolling out support for AMP landing page in AdWords search campaigns globally, http://searchengineland.com/adwords-amp-landing-pages-rolling-out-globally-282206, Ginny Marvin, 2017-09-07
- How advertisers can score big on the next device launch | Search Engine Watch, How advertisers can score big on the next device launch, https://searchenginewatch.com/2017/09/08/how-advertisers-can-score-big-on-the-next-device-launch/, Purna Virji, 2017-09-08
- Ads Are Killing the Web: Are You Part of the Problem?, Ads Are Killing the Web: Are You Part of the Problem?, http://contentmarketinginstitute.com/2017/09/advertising-killing-web/, Kirk Cheyfitz, 2017-09-08
- Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update, Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update, http://searchengineland.com/google-analytics-adwords-response-apple-intelligent-tracking-prevention-282233, Ginny Marvin, 2017-09-08