Before determining the SEO cost for a website, there are some things to consider such as the size of the site, the industry it caters to, the location where the site is based, and if the overall structure of the website is SEO friendly. Basically, if a website already has a good digital presence, there are only minor tweaks needed. But if it doesn’t, an overhaul might be needed.
There are four pricing models when it comes to SEO services. These are project-based, monthly retainers, hourly rates, and performance-based.
This is the most popular SEO services pricing model by SEO agencies. The cost per project depends on the scope of a website’s needs. The price ranges are from:
○ $1,001 – $1,500
○ $1,501 – $2,500
○ $2,501 – $5,000
○ $5,001 – $7,500
- Monthly retainers
SEO agencies who offer monthly retainers want to have a long-term relationship with their clients. This pricing model is best when outsourcing an SEO agency to manage a website’s campaign from end-to-end. The cost varies from agency to agency.
- Hourly rates
Hourly rates are a good investment as the client could monitor the activities and how much they will pay. However, noticeable improvements might be slow especially if only getting the services of a single expert instead of a whole team. This is only a good choice if the website is small or outside help is not of importance. The most popular price range for this model is from $50-$150/hour.
Performance-based cost is a relatively new pricing model for SEO services. This mostly caters to small business owners who cannot afford monthly retainers as the cost is only determined if there are significant results.