Facebook Advertising by Perth Marketing Company
Have you looked into advertising your business on Facebook?
The Perth Marketing Company believes Facebook gives advertisers the ability to hone in on the demographics of their target market which reduces advertising costs and increases return on investment.
Here are 8 things we’ve learnt about advertising on Facebook:
1. Understanding Facebook Advertising Options
What do you want to achieve with your Facebook advertising? Grow a fan page. Get website visitors. Get social engagement. Get more leads. There’s lots of options that can be confusing.Using the wrong advertising options will increase costs and lead to lacklustre results.
Would it help having an expert guide you through the various Facebook advertising options? For example, if you want to create a buzz, would it be helpful to know the best advertising option to achieve this goal?
Matching your objective with the appropriate option can significantly lower costs and generate more fans, engagement, leads and sales.
2. Creating the perfect Ad
Do you know the elements that make up a great Facebook Ad? Short attention getting headlines. Punchy descriptions. Direct calls to action. Contrasting images. Badly written ads result in low engagement, low click through rates, higher costs per action and less leads and sales.
Would it help using a swipe file of top performing Facebook ads?
3. Choosing the right audience
Are you aware of the targeting options for your Facebook ads? Location. Age. Gender. Occupation. Interests. Just to mention a few. The options and audience size can be intimidating to new advertisers. Getting your audience wrong will result in higher costs.
Would it help having an expert guide you through these options?
4. Facebook Ad optimisation
Do you know how to optimise Facebook ads? Leave the ads running for 12 hours, 24 hours or 48 hours. Split test images or create a new ad. Not knowing the little tricks to optimise Facebook ads will result in higher costs per action.
Do you think experience optimising Facebook ads and reducing costs per action would help?
There are many little optimisation tricks that can significantly reduce cost per action.
5. Using custom audiences
Do you think you can rely on Facebook to advertise to your target market? Take your customers or fans and find other folks exactly like them. Marketing to the wrong audience is a recipe for high costs per action. One of the best things you can do with custom audiences is upload a customer or subscriber list which Facebook will use to build your audience.
Would you like to use this powerful Facebook functionality?
6. Using Facebook Pixels
Do you think it will help if you could retarget folks that clicked on your Facebook ads? With Facebook pixels you can continue to show ads to folks that have visited your website. Showing ads to cold prospects (folks that don’t know who you are) is the most expensive form of advertising.
Would you like us to work with your web designer to put some code on your website so that you can use this powerful functionality?
7. Integrating Contests and Giveaways
Would you like to host contests or giveaways that go viral on Facebook? Contests or giveaways get much higher engagement than regular posts. Regular posts on Facebook have to be brilliant to go viral.
Would you like an expert to help you setup and run a contest or giveaway using specialised software that tracks entries and chooses the winner?
Contests and giveaways have a much better chance of going viral and can result in massive publicity and low costs leads.
8. Word of Mouth on Steroids
Do you agree that word of mouth is one of the most effective forms of marketing? Endorsements from trusted friends or family members. Glowing reviews in the press. Recommendations from satisfied customers. The most difficult form of advertising is to folks that don’t know you and by default don’t trust you.
Would you like us to explain how you can use Facebook to broadcast word of mouth to a much larger audience?
How to Advertise Your Business on Facebook:
Well there you have it, that’s our eight tips to advertise your business on Facebook. These tips work together to lower advertising costs per action, increase engagement and ultimately lead to greater leads and sales. Are you interested in Facebook advertising? If you’d like us to talk to you about advertising on Facebook please contact us.