Contests and Giveaways by Perth Marketing Company
How would you like to create a social media frenzy for your business?
The Perth Marketing Company believes effective contests and giveaways can create goodwill, brand awareness, engagement and ultimately leads and sales.
Here are 9 ideas to run successful contests or giveaways:
1. What’s the objective
What do you want to achieve with contests or giveaways? Brand awareness. Goodwill. Publicity. Leads and sales. You’ll need an objective as this will dictate how you setup and promote your contest or giveaway.
Would it help having an expert guide you through setting up and running contests or giveaways? For example, if you want publicity, would it be helpful to know the best option to achieve this goal?
Having a clear objective will result in better engagement, publicity and sign-ups.
2. Contest or giveaway
Do you know when to run a contest or giveaway?
Giveaways can be effective if you have a product with a high perceived value but a low cost. Contests work well if the prize has a high value and cost. Using the wrong option can be costly and ineffective.
Could you do with some help determining whether to run a contest or giveaway?
3. What’s the prize
What prizes will you give to the winners of your contests and giveaways?
High or low value. Digital or physical. Your product or service. The wrong prizes will result in a giveaway or contest that doesn’t appeal to your target market.
Would you like some ideas of what works well?
4. Write a perfect Ad
Do you know the formula for writing ads to promote your contest or giveaway?
Short attention getting headlines. Punchy descriptions. Direct calls to action. Contrasting images. Ineffective ads will get low engagement, low click through rates and higher costs per sign up.
Would it help using a swipe file of top performing ads?
5. What platform and software
How are you going to run your contest or giveaway?
Manually check sign ups and actions. Or use software to automate the process. Manually running and promoting contests or giveaways is hard work and limiting.
How would you like help automating, measuring, tracking and improving your contests and giveaways?
Automating contests and giveaways can result in significantly higher engagement, publicity and sign ups.
6. Promote it
Where will you promote your contest or giveaway?
In your newsletter. On your website. On your Facebook page. Everywhere. Making the mistake of not promoting your contest or giveaway will result in low engagement, publicity and sign-ups.
Would you like help promoting your contest or giveaway on Google adwords or Facebook?
7. Easy to join and share
Don’t you hate completing long forms to sign up to a new service online? Each required field reduces conversion rates. Difficult sign-up processes result in lower sign-ups and ultimately less publicity and sales.
Do you think more people would opt in to your contest or giveaway if it was easy?
Making your contests and giveaways easy to join and share will result in more leads, engagement and publicity.
8. Remind entrants to share
It’s easy to forget to do something, isn’t it? Not reminding entrants to share will result in lower engagement.
Do you think it would help emailing entrants and reminding them to share?
9. Contest rules
Are you aware of the rules that govern contests and giveaways?
Disclaimers required on social media – i.e. Facebook & Twitter. Contest rules. Legal policies. Compliance with the Gaming and Wagering Commission Act. Breaking the rules can result in a ban on advertising accounts or fines and penalties.
Would you like help with the rules?
Following the rules will ensure you avoid bans, fines and penalties.
How to run a successful contest or giveaway:
Well there you have it, that’s our nine tips to run contests or giveaways. These tips work together to increase engagement, publicity, sign ups and ultimately sales. Are you interested? If you’d like us to talk to you about contests and giveaways please contact us.