App Design by Perth Marketing Company
What’s the biggest trend in digital marketing and how will it impact small business?
The Perth Marketing Company believes app design is the biggest trend small business should be considering in 2016 and beyond.
Here are six reasons we believe app design will become essential for small business:
1. Where are your customers eyeballs
Do you use public transport? Next time you’re on the bus or train take a look around. You’ll notice a sea of people engrossed in their mobile phones.
How would you like a presence on their mobile phone? Once installed, an apps icon is placed on screen and is frequently seen.
Having a presence on your customers or prospects mobile phones will increase brand awareness and greatly improve the probability they will remember you.
2. How do people interact with their mobile phones
Do you get little notifications pop up on your mobile phone? The technical term for these are push notifications.
How would you like the ability to publish a notification to everyone that has downloaded your app? You could promote special offers. Announce new events, products or services. Communicate anything really.
Publishing notifications to folks that have downloaded your app will increase brand awareness, stimulate sales and convert prospects into customers.
3. Upgrade your customer loyalty cards
Do you get frustrated having to keep customer loyalty cards in your wallet?
How would you like to have a customer loyalty card build right into your mobile app? Cut the costs of printing loyalty cards. Improve customer experience.
Loyalty cards are a proven way to create loyal customers and repeat business. Make your customers and your life easier by migrating your loyalty cards to a mobile app.
4. Make it easy for your customers to find or contact you
How frustrating is it when you get lost trying to find a business? Or spend 5 minutes trying to find their contact details?
Would you like to make it real easy for you customers to find or contact you? Mobile apps can interact with Google or Apple maps to give directions. In app icons can provide 1 click functionality to call, text or email.
Providing your customers 1 click access to find or contact you will enhance customer loyalty and repeat sales.
5. Make it easy for your customers to make reservations or appointments
How frustrating is it trying to make a reservation or appointment by having to find the business’s phone number and call them?
Would you like to make it real easy for you customers to book reservations or appointments? Apps can sync with online booking services to give users the ability to book appointments from their phone.
Giving your customers the ability to make reservations or appointments from an app will enhance customer loyalty and repeat sales.
6. Eventually every small business will have one
What do you think happened to the small businesses that refused to get an online presence? They lost market share. They went bankrupt.They continued spending money on declining advertising methods.
How would you like to be one step ahead of your competitors? How would you like to be one of the first small businesses to have a mobile app?
Small businesses that innovate and change with the times can grow their customer base and profitability.
How to Increase Customer Loyalty With Mobile Apps:
Well there you have it, that’s our six reasons mobile apps will become essential for small business. Mobile apps can enhance customer loyalty, engagement, brand awareness and repeat sales. Are you interested in app design? If you’d like us to prepare a quote for designing an app for your business please contact us.