Every week I bring you the latest Adwords News. This week’s stories are about Google Analytics, Local Marketing Automation Platforms, Display Advertising Stats and AMP pages for Adwords.
5 Lies You Tell Yourself About Your Analytics (And How to Fix It)
There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray.1
This is an in depth article posted by Brad Smith on the Kiss Metrics blog. I love checking my Google Analytics stats… but there is a lot of data available and it’s easy to get lost in what really matters. Setting up a conversion goal on my site has really helped to focus in on what’s important. Brad shares some great tips in this article so check it out if you have time.
Compare 16 local marketing automation platforms
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally. 2
This news shared on the Search Engine Land blog is highlighting a study performed by Digital Marketing Depot of 16 local automation tools. The full 52 page report is hidden behind an email capture form but if this is of interest then head on over and download it. I must say that I have only heard of 2 of the local automation platforms in this study.
Display Advertising Stats 2017: SEMrush Study
SEMrush has pulled together information on over 2 billion impressions of 2000 major GDN advertisers, based on data from our Display Advertising report. As a result, we identified several interesting trends and patterns that will help advertising specialists make more data-driven decisions in their upcoming GDN campaigns.3
SEMRush has interpreted it’s massive store of data to provide insights to advertisers using Google Display Network. Although I personally don’t have a lot of experience with the Adwords display network, I would imagine that this is very handy information for marketers that do. Check it out if you’re using GDN extensively.
Google to Advertisers: Get Your Mobile Landing Pages Ready
In two weeks, all AdWords advertisers around the world will be able to use AMP pages as their landing pages. This gives advertisers the opportunity to create a seamless browsing experience for their potential customers.4
I reported on this story last week as well but it seems that this is big news so maybe you’ll get a better perspective from this article on Search Engine Journal. I have no doubt that AMP will provide a seamless user experience but whether it will outperform a well crafted landing page is something I have my doubts about.
Well that’s it for Adwords news this week. Hope you have a great week and if you want to reach out for help with your Google Adwords advertising please contact me here.
- 5 Lies You Tell Yourself About Your Analytics (And How to Fix It), Kiss Metrics Blog, https://blog.kissmetrics.com/analytics-lies/, Brad Smith
- Compare 16 local marketing automation platforms, Search Engine Land, http://searchengineland.com/compare-16-local-marketing-automation-platforms-282611, Digital Marketing Depot, 14/09/2017
- Display Advertising Stats 2017: SEMrush Study, SEMRush Blog, https://www.semrush.com/blog/display-advertising-stats-2017/, Julia Olennikova, 13/09/2017
- Google to Advertisers: Get Your Mobile Landing Pages Ready, Search Engine Journal, https://www.searchenginejournal.com/google-advertisers-get-mobile-landing-pages-ready/214736/, Matt Southern, 12/09/2017